We are well and truly into the swing of things at the White Hotel Group. Thankfully it will be non stop until the end of the year.
I’ve been at a trade show in Holland this week, spreading the word about the wonder of the Irish Welcome.
Earlier in the week there were journalists and economists talking on the radio about how Ireland is so unique in that no other country could pull off an event like St Patricks Day. For a small country we are lucky to be able to promote Ireland across the world with ease. I can’t remember what Failte Ireland said the value of the day in terms of worldwide advertising is but it was definately 10s of millions.
Maybe that’s where the saying “the luck of the Irish” comes from!